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The Bare Bones Introduction to Integrated Marketing Communication

af Robyn Blakeman
The Bare Bones Introduction to Integrated Marketing Communication af Robyn Blakeman
Bag om The Bare Bones Introduction to Integrated Marketing Communication

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780742555402
  • Indbinding:
  • Hardback
  • Sideantal:
  • 312
  • Udgivet:
  • 16. december 2008
  • Størrelse:
  • 161x239x24 mm.
  • Vægt:
  • 610 g.
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 17. december 2024
Forlænget returret til d. 31. januar 2025

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Beskrivelse af The Bare Bones Introduction to Integrated Marketing Communication

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

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