Name: The Choice Factory
Price: 146.95 DKK
Availability: InStock
Author: Richard Shotton
ISBN: 9780857196095

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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

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Sprog:
Engelsk

ISBN:
9780857196095

Forlag:
Harriman House Publishing

Indbinding:
Paperback

Sideantal:
220

Udgivet:
12. februar 2018

Størrelse:
141x217x15 mm.

Vægt:
352 g.

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Leveringstid: 4-7 hverdage

Forventet levering: 30. november 2024

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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

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