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The Cowboy Hero and Its Audience

- Popular Culture as Market Derived Art

Bag om The Cowboy Hero and Its Audience

Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780879728120
  • Indbinding:
  • Paperback
  • Sideantal:
  • 216
  • Udgivet:
  • 31. januar 2000
  • Størrelse:
  • 229x152x15 mm.
  • Vægt:
  • 333 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Beskrivelse af The Cowboy Hero and Its Audience

Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.

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