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The Effective Use of Market Research

- How to Drive and Focus Better Business Decisions

af Robin Birn

indgår i Market Research in Practice serien

The Effective Use of Market Research af Robin Birn
Bag om The Effective Use of Market Research

The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749442002
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 26. marts 2004
  • Udgave:
  • 4
  • Størrelse:
  • 157x230x14 mm.
  • Vægt:
  • 374 g.
  • BLACK NOVEMBER
Leveringstid: Ukendt - mangler pt.

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The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.

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