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The Effective Use of Market Research

- How to Drive and Focus Better Business Decisions

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The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749442002
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 26. Marts 2004
  • Udgave:
  • 4
  • Størrelse:
  • 157x230x14 mm.
  • Vægt:
  • 374 g.
Leveringstid: Ukendt - mangler pt.

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The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.

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