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The Effortless Experience

- Conquering the New Battleground for Customer Loyalty

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Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780241003305
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 26. september 2013
  • Størrelse:
  • 153x233x19 mm.
  • Vægt:
  • 318 g.
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Leveringstid: 4-7 hverdage
Forventet levering: 7. januar 2025
Forlænget returret til d. 31. januar 2025
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Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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