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The Emerging High-Tech Consumer

- A Market Profile and Marketing Strategy Implications

Bag om The Emerging High-Tech Consumer

Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781567200720
  • Indbinding:
  • Hardback
  • Sideantal:
  • 176
  • Udgivet:
  • 16. juli 1997
  • Størrelse:
  • 229x152x11 mm.
  Gratis fragt
Leveringstid: 2-3 uger
Forventet levering: 23. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af The Emerging High-Tech Consumer

Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing.

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