Udvidet returret til d. 31. januar 2025

The Financial Services Marketing Handbook

- Tactics and Techniques That Produce Results

Bag om The Financial Services Marketing Handbook

Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118065716
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 30. marts 2012
  • Udgave:
  • 2
  • Størrelse:
  • 261x186x20 mm.
  • Vægt:
  • 536 g.
  • BLACK WEEK
Leveringstid: 2-3 uger
Forventet levering: 17. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af The Financial Services Marketing Handbook

Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.

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