The Gut Check Guide to Publishing: What Works, What Doesn't, and Why to Do It Your Way

It's easy to publish a book these days. It's also easy to do it really, really badly. Sure you can go for broke and just learn from your mistakes. But wouldn't rather learn from someone else's? Ted Kluck and Zach Bartels have seen it all. They've published with Traditional publishers large and small, started their own Indie micro press, had great success, and watched projects crash and burn. With the wisdom of grizzled old sages and the snark of jaded Gen Xers, they cut through the BS and show you how to -navigate the world of publishing gatekeepers -choose when to go Traditional or Indie -work well with editors, cover designers, and PR wonks -position your books for success -learn from failure and rejection -and much more Witty, honest, and practical, The Gut Check Guide to Publishing isn't your ticket to instant fame and fortune. It's the reality check you have to have before you decide to take the trip at all. It's what's going to keep you from looking like an amateur out there. It's your white knight. Because if you think writing is hard work, you ain't seen nothing yet.