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The Language of Advertising

- Written Texts

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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415278034
  • Indbinding:
  • Paperback
  • Sideantal:
  • 144
  • Udgivet:
  • 11. april 2002
  • Størrelse:
  • 175x244x9 mm.
  • Vægt:
  • 276 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Beskrivelse af The Language of Advertising

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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