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The New Marketing

- How to Win in the Digital Age

Bag om The New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781526490100
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 25. August 2020
  • Størrelse:
  • 241x170x21 mm.
  • Vægt:
  • 502 g.
Leveringstid: Ukendt - mangler pt.

Beskrivelse af The New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

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