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The Religious Dimensions of Advertising

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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349535453
  • Indbinding:
  • Paperback
  • Sideantal:
  • 190
  • Udgivet:
  • 20. december 2006
  • Udgave:
  • 12006
  • Størrelse:
  • 281x142x17 mm.
  • Vægt:
  • 268 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

Beskrivelse af The Religious Dimensions of Advertising

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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