The Suicide Sell

Wars over food. Legions of homeless. Dwindling resources amid a growing, out-of-control population. The American dream of prosperity could be the death of us as early as 2020.
At least that's what Maj. Stone Rogers must believe-and what he must convince others to believe. His mission? To find a way to make suicide seem patriotic-to make the ill and troubled truly believe in dying with dignity, to believe that their willful deaths will help their nation thrive.
When Maj. Stone hires the famous advertising agency of Abbott and Hastings to make the pitch to the people, it falls upon creative genius Lonny Wexler to make suicide noble. It's a dream come true. Such a deal could bring in enough cash to make the firm one of Madison Avenue's greats. And nothing's too outlandish for Lonny when it comes to making people believe.
But when Lonny begins to have second thoughts, he fears he's in way too far to back out. If he does, will his be the next death?
In the new thriller The Suicide Sell, author and advertising pro Irv Weinberg gives a new twist to the old dilemma of overpopulation.