The Susan Southerland Secret

ΓÇ£The Susan Southerland Secret has given me techniques to make the most of the time I have with clients ΓÇô to take my sales to another level, build a better relationship with clients, and give me an even better understanding of their personalities. Thank you, Susan Southerland Secret!ΓÇ¥ ΓÇôMaria Shafer, Celebration Expert
Sales and marketing are as important to a wedding business as creating a beautiful, memorable day for the bride and groom. Yet, those two words can be intimidating, even to the most dynamic, energized, and experienced wedding professional. Fear no more. In The Susan Southerland Secret, three industry experts share valuable tips that will provide both novice and seasoned wedding professionals a renewed confidence in selling and marketing.
Susan Southerland, Kristy Chenell, and Karen Gingerich rely on their extensive backgrounds in wedding planning, marketing, and sales to offer their secret to successΓÇöa distinct concept called personality marketing. Wedding professionals will learn how to
ΓÇó identify bridal personalities and their buying decisions;
ΓÇó recognize a brideΓÇÖs strengths and weaknesses;
ΓÇó win a brideΓÇÖs confidence through tailored sales and marketing messages;
ΓÇó stand out from the competition and close the deal.
The Susan Southerland Secret offers incredible insight into a brideΓÇÖs mind, ultimately helping wedding professionals become superior salespeople, expert contract negotiators, and champions of customer service.