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The Why of Consumption

- Contemporary Perspectives on Consumer Motives, Goals and Desires

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Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415316170
  • Indbinding:
  • Paperback
  • Sideantal:
  • 356
  • Udgivet:
  • 17. april 2003
  • Størrelse:
  • 157x232x22 mm.
  • Vægt:
  • 530 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback.

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