The Winning Formula

The Winning Formula is the how-to guide to the most effective sales prospecting techniques to engage the 'C' level executives and decision makers. The Winning Formula gives salespeople, sales leaders, entrepreneurs, and executives a practical, and easy to use guide that explains the why and how behind the most important activity in sales and business development-prospecting. Step by step, Mark Ghaderi explains the reasons why the traditional prospecting methods are no longer effective in today's customer-centric and super noisy world. Mark then shares with you the science behind effectively engaging with the prospects and hold their attention while you show them your value add, all within 30 seconds or a few sentences. This book reveals the secrets, techniques, and tips of top earners. You'll learn: Why you need to be persistent and stick with prospect for multiple touches How to quickly find out what the prospect cares about and reach him/her with the right message What is the best Call To Action How to leverage the social media to make every contact a warm reach How to handle the most common prospect push-backs How to triple your prospecting productivity within days without working any harder What are the most common challenges in prospecting and how to overcome them...And there is so much more! With this comprehensive guide to sales prospecting you learn how to improve sales productivity and grow your income fast. You'll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.