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Transforming New Technologies into Cash Flow

- Creating Market-Focused Strategic Paths for Business-to-Business Companies

Bag om Transforming New Technologies into Cash Flow

Develops and applies a set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This book is useful to managers in technology-intensive companies, technical, R&D, and engineering managers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789030214
  • Indbinding:
  • Paperback
  • Sideantal:
  • 260
  • Udgivet:
  • 1. Marts 2006
  • Størrelse:
  • 156x216x0 mm.
  • Vægt:
  • 480 g.
Leveringstid: 2-4 uger
Forventet levering: 11. Juni 2024

Beskrivelse af Transforming New Technologies into Cash Flow

Develops and applies a set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This book is useful to managers in technology-intensive companies, technical, R&D, and engineering managers.

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