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Truth Be Told

- How Authentic Marketing and Communications Wins in the Purposeful Age

Bag om Truth Be Told

Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781398600164
  • Indbinding:
  • Paperback
  • Sideantal:
  • 264
  • Udgivet:
  • 3. april 2021
  • Størrelse:
  • 232x156x19 mm.
  • Vægt:
  • 408 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 5. december 2024

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Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.

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