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Ultimate Book of Business Brands

- Insights from the World's 50 Greatest Brands

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The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781841124391
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 29. Oktober 2002
  • Udgave:
  • 2
  • Størrelse:
  • 155x232x13 mm.
  • Vægt:
  • 404 g.
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Ultimate Book of Business Brands

The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends.

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