Viral! The Social Video Handbook

How do you get people to watch and share your videos online? How can you make your videos rise above the clutter? Paul Hurley and his company Handface know the answer to these questions. Since their first viral video in 2008 resulted in a feature in the New York Times and a trip to Hollywood, they've made hundreds of viral videos and images for the likes of The Huffington Post, Yahoo!, the government and the National Health Service. These videos have been shared all over the world. Now it's your turn. If you make, commission or just watch and share viral videos, you'll find out: - The five key ways online video can boost a company's fortunes - The key mistakes companies make with video - Why people share online video - How to leverage online distribution - How to spot and maximise online trends And more!