Udvidet returret til d. 31. januar 2025

When MBAs Rule the Newsroom

- How the Marketers and Managers Are Reshaping Today's Media

Bag om When MBAs Rule the Newsroom

Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780231080484
  • Indbinding:
  • Hardback
  • Sideantal:
  • 259
  • Udgivet:
  • 29. juli 1993
  • Størrelse:
  • 237x157x23 mm.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: Ukendt - mangler pt.

Beskrivelse af When MBAs Rule the Newsroom

Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.

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