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When MBAs Rule the Newsroom

- How the Marketers and Managers Are Reshaping Today's Media

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This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780231080491
  • Indbinding:
  • Paperback
  • Sideantal:
  • 259
  • Udgivet:
  • 23. november 1995
  • Størrelse:
  • 228x152x18 mm.
Leveringstid: Ukendt - mangler pt.

Beskrivelse af When MBAs Rule the Newsroom

This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.

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