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Advertising International

- The Privatisation of Public Space

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A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415050647
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 17. Oktober 1991
  • Størrelse:
  • 235x152x15 mm.
  • Vægt:
  • 384 g.
Leveringstid: 2-4 uger
Forventet levering: 8. Juni 2024

Beskrivelse af Advertising International

A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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