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Architecting Experience: A Marketing Science And Digital Analytics Handbook

af Scot R (Medill-northwestern Univ Wheeler

indgår i Advances and Opportunities with Big Data and Analytics serien

Architecting Experience: A Marketing Science And Digital Analytics Handbook af Scot R (Medill-northwestern Univ Wheeler
Bag om Architecting Experience: A Marketing Science And Digital Analytics Handbook

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789814678414
  • Indbinding:
  • Hardback
  • Sideantal:
  • 280
  • Udgivet:
  • 19. februar 2016
  • Størrelse:
  • 237x159x20 mm.
  • Vægt:
  • 524 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 2. december 2024

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In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

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