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Architecting Experience: A Marketing Science And Digital Analytics Handbook

af USA) Wheeler, Scot R (Medill-northwestern Univ

indgår i Advances and Opportunities with Big Data and Analytics serien

Architecting Experience: A Marketing Science And Digital Analytics Handbook af USA) Wheeler
Bag om Architecting Experience: A Marketing Science And Digital Analytics Handbook

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789814725651
  • Indbinding:
  • Paperback
  • Sideantal:
  • 280
  • Udgivet:
  • 19. februar 2016
  • Størrelse:
  • 229x153x17 mm.
  • Vægt:
  • 406 g.
Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025

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In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

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