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B2B Brand Management

Bag om B2B Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783642064708
  • Indbinding:
  • Paperback
  • Sideantal:
  • 357
  • Udgivet:
  • 12. februar 2010
  • Udgave:
  • 12006
  • Størrelse:
  • 156x237x28 mm.
  • Vægt:
  • 546 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

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