Bøger i Routledge Interpretive Marketing Research serien

Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical ¿ each section contextualised by a new introduction from leading brand scholars. This thought-provoking collection will be of interest to scholars of marketing, consumer behaviour, and sociology and anyone interested in the role brands play in our lives and culture.

Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.

This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today. Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency of technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable.

This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to the marketing phenomenon.

Stimulating, challenging discussions of feminist perspectives in marketing. This book highlights assumptions about women and gender in theory and practice. Topics include the 'dark side' of female consumption and marketing, sex and sexuality.

Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century.

Including essays from scholars such as Zygmunt Baumann, Russell Belk, Colin Campbell, Deirdre McCloskey, and Neva Goodwin, this title brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society.

Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.

The best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, this book highlights assumptions about women and gender in marketing theory and practice.

Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues.

A key text containing something for everyone, Consuming Books not only complements the 'how-to' genre but provides the depth that previous studies of book consumption conspicuously lack.

Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.