Udvidet returret til d. 31. januar 2025

Brand Building and Marketing in Key Emerging Markets

- A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil

Bag om Brand Building and Marketing in Key Emerging Markets

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319367699
  • Indbinding:
  • Paperback
  • Sideantal:
  • 405
  • Udgivet:
  • 23. august 2016
  • Udgave:
  • 12015
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 6438 g.
  • BLACK WEEK
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 13. december 2024
Forlænget returret til d. 31. januar 2025

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This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

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