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Brand Management in a Co-Creation Perspective

af Heidi Hansen
Brand Management in a Co-Creation Perspective af Heidi Hansen
Bag om Brand Management in a Co-Creation Perspective

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367504977
  • Indbinding:
  • Paperback
  • Sideantal:
  • 194
  • Udgivet:
  • 9. januar 2023
  • Størrelse:
  • 154x234x17 mm.
  • Vægt:
  • 330 g.
  • BLACK NOVEMBER
Leveringstid: 2-3 uger
Forventet levering: 11. december 2024

Bag om Heidi Hansen

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Beskrivelse af Brand Management in a Co-Creation Perspective

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.

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