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Brand Media Strategy

- Integrated Communications Planning in the Digital Era

Bag om Brand Media Strategy

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349949755
  • Indbinding:
  • Paperback
  • Sideantal:
  • 246
  • Udgivet:
  • 23. august 2016
  • Udgave:
  • 12014
  • Størrelse:
  • 234x158x19 mm.
  • Vægt:
  • 436 g.
  • BLACK NOVEMBER
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Brand Media Strategy

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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