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Branding and Positioning in Base of the Pyramid Markets in Africa

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This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138489332
  • Indbinding:
  • Hardback
  • Sideantal:
  • 152
  • Udgivet:
  • 12. september 2019
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 376 g.
  • BLACK NOVEMBER
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Leveringstid: 2-4 uger
Forventet levering: 18. december 2024

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This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

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