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Branding Masculinity

- Tracing the Cultural Foundations of Brand Meaning

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Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032242569
  • Indbinding:
  • Paperback
  • Sideantal:
  • 108
  • Udgivet:
  • 13. December 2021
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 167 g.
Leveringstid: 2-3 uger
Forventet levering: 3. Juli 2024

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Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

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