Business Intelligence: A Managerial Perspective

Business intelligence refers to the technologies and strategies that are used by enterprises for the data analysis of business information. It provides historical, predictive and current views of business operations. Some of the common functions of business intelligence are online analytical processing, reporting, data mining, complex event processing and business performance management. It is also used for text mining, predictive analytics and prescriptive analysis. Technologies used in business intelligence have the capacity for handling large amounts of structured and unstructured data. This data is used for the identification, development and creation of new strategic business opportunities. This book elucidates the concepts and innovative models around prospective developments with respect to business intelligence. It picks up individual branches and explains their need and contribution in the context of a growing economy. This textbook is appropriate for those seeking detailed information in this area.