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Business-to-Business Marketing Management

- Strategies, Cases and Solutions

Bag om Business-to-Business Marketing Management

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781780525761
  • Indbinding:
  • Hardback
  • Sideantal:
  • 360
  • Udgivet:
  • 4. april 2012
  • Størrelse:
  • 156x234x33 mm.
  • Vægt:
  • 680 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 2. december 2024

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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

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