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Business-to-Business Marketing

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Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367770884
  • Indbinding:
  • Paperback
  • Sideantal:
  • 284
  • Udgivet:
  • 9. Januar 2023
  • Størrelse:
  • 178x254x0 mm.
  • Vægt:
  • 576 g.
Leveringstid: 2-4 uger
Forventet levering: 28. Maj 2024

Beskrivelse af Business-to-Business Marketing

Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.

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