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Competitive Marketing Strategy for Europe

- Developing, Maintaining and Defending Competitive Advantage

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Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780333613511
  • Indbinding:
  • Paperback
  • Sideantal:
  • 384
  • Udgivet:
  • 6. maj 1994
  • Størrelse:
  • 235x155x21 mm.
  • Vægt:
  • 587 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.

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