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Concise Guide to Market Research

- The Process, Data, and Methods Using IBM SPSS Statistics

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This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783662519813
  • Indbinding:
  • Paperback
  • Sideantal:
  • 347
  • Udgivet:
  • 17. september 2016
  • Udgave:
  • 22014
  • Størrelse:
  • 235x155x20 mm.
  • Vægt:
  • 5621 g.
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Leveringstid: 1-2 uger
Forventet levering: 15. januar 2025

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This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

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