Name: Contemporary Marketing Strategy
Price: 1587.95 DKK
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Author: Rajagopal
ISBN: 9783030119102

Contemporary Marketing Strategy af Rajagopal

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The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

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Sprog:
Engelsk

ISBN:
9783030119102

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
277

Udgivet:
25. februar 2019

Udgave:
12019

Størrelse:
148x210x0 mm.

Vægt:
519 g.

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Leveringstid: 8-11 hverdage

Forventet levering: 9. december 2024

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The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

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