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Contemporary Perspectives on Corporate Marketing

- Contemplating Corporate Branding, Marketing and Communications in the 21st Century

indgår i Routledge Interpretive Marketing Research serien

Contemporary Perspectives on Corporate Marketing
Bag om Contemporary Perspectives on Corporate Marketing

Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138206069
  • Indbinding:
  • Paperback
  • Sideantal:
  • 176
  • Udgivet:
  • 4. August 2016
  • Størrelse:
  • 232x158x13 mm.
  • Vægt:
  • 276 g.
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Leveringstid: 2-3 uger
Forventet levering: 3. Juli 2024

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Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.

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