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CRM Systems in Industrial Companies

- Intra- and Inter-Organizational Effects

af A. Perna, E. Baraldi
CRM Systems in Industrial Companies af A. Perna
Bag om CRM Systems in Industrial Companies

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137335654
  • Indbinding:
  • Hardback
  • Sideantal:
  • 249
  • Udgivet:
  • 28. marts 2014
  • Størrelse:
  • 219x180x20 mm.
  • Vægt:
  • 446 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 6. december 2024

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Beskrivelse af CRM Systems in Industrial Companies

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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