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Customer Loyalty in Third Party Logistics Relationships
- Findings from Studies in Germany and the USA
- Indbinding:
- Paperback
- Sideantal:
- 309
- Udgivet:
- 16. oktober 2006
- Udgave:
- 2007
- Størrelse:
- 235x155x18 mm.
- Vægt:
- 498 g.
-
BLACK NOVEMBER
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Leveringstid:
8-11 hverdage
Forventet levering: 7. december 2024
Beskrivelse af Customer Loyalty in Third Party Logistics Relationships
To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA.
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