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Customer Relationship Management

- A Global Perspective

af Gerhard Raab
Customer Relationship Management af Gerhard Raab
Bag om Customer Relationship Management

Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780754671565
  • Indbinding:
  • Hardback
  • Sideantal:
  • 216
  • Udgivet:
  • 28. april 2008
  • Størrelse:
  • 165x240x18 mm.
  • Vægt:
  • 532 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.

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