Udvidet returret til d. 31. januar 2025

Customer Relationship Management

- A Global Perspective

Bag om Customer Relationship Management

Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780754671565
  • Indbinding:
  • Hardback
  • Sideantal:
  • 216
  • Udgivet:
  • 28. april 2008
  • Størrelse:
  • 165x240x18 mm.
  • Vægt:
  • 532 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

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Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.

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