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Customer Relationship Management

Bag om Customer Relationship Management

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032838021
  • Indbinding:
  • Paperback
  • Sideantal:
  • 214
  • Udgivet:
  • 24. juni 2024
  • Størrelse:
  • 155x233x14 mm.
  • Vægt:
  • 338 g.
  • BLACK WEEK
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 4. december 2024

Beskrivelse af Customer Relationship Management

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

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