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Deceptive Advertising

- Behavioral Study of A Legal Concept

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This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805806496
  • Indbinding:
  • Hardback
  • Sideantal:
  • 258
  • Udgivet:
  • 1. april 1990
  • Størrelse:
  • 152x229x19 mm.
  • Vægt:
  • 599 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 16. december 2024
Forlænget returret til d. 31. januar 2025

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This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.

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