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Digital Disruption in Marketing and Communications

- A Strategic and Organizational Approach

af Edoardo Magnotta

indgår i Routledge Studies in Marketing serien

Digital Disruption in Marketing and Communications af Edoardo Magnotta
Bag om Digital Disruption in Marketing and Communications

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367196295
  • Indbinding:
  • Hardback
  • Sideantal:
  • 230
  • Udgivet:
  • 17. oktober 2019
  • Størrelse:
  • 242x162x15 mm.
  • Vægt:
  • 514 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

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