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Electronic Marketing

- Theory and Practice for the Twenty-First Century

af John O'Connor, Martin Evans, Eamonn Galvin
Electronic Marketing af John O'Connor
Bag om Electronic Marketing

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780273684763
  • Indbinding:
  • Paperback
  • Sideantal:
  • 456
  • Udgivet:
  • 6. December 2003
  • Størrelse:
  • 246x190x25 mm.
  • Vægt:
  • 734 g.
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Beskrivelse af Electronic Marketing

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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