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Emotion and Reason in Consumer Behavior

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750679763
  • Indbinding:
  • Hardback
  • Sideantal:
  • 182
  • Udgivet:
  • 9. januar 2006
  • Størrelse:
  • 160x236x18 mm.
  • Vægt:
  • 454 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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