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Emotion and Reason in Consumer Behavior

af Arjun Chaudhuri
Emotion and Reason in Consumer Behavior af Arjun Chaudhuri
Bag om Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750679763
  • Indbinding:
  • Hardback
  • Sideantal:
  • 182
  • Udgivet:
  • 9. januar 2006
  • Størrelse:
  • 160x236x18 mm.
  • Vægt:
  • 454 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 6. december 2024

Bag om Arjun Chaudhuri

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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