Udvidet returret til d. 31. januar 2025

Employer Branding for Competitive Advantage

- Models and Implementation Strategies

Bag om Employer Branding for Competitive Advantage

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367650964
  • Indbinding:
  • Hardback
  • Sideantal:
  • 204
  • Udgivet:
  • 22. marts 2021
  • Størrelse:
  • 161x241x20 mm.
  • Vægt:
  • 478 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 26. november 2024

Beskrivelse af Employer Branding for Competitive Advantage

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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