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Essentials of Global Marketing

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780273756545
  • Indbinding:
  • Paperback
  • Sideantal:
  • 560
  • Udgivet:
  • 19. juli 2012
  • Udgave:
  • 2
  • Størrelse:
  • 193x262x19 mm.
  • Vægt:
  • 1026 g.
  • BLACK NOVEMBER
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 15. november 2024

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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