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Ethnic Hospitality Marketing

Bag om Ethnic Hospitality Marketing

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032130729
  • Indbinding:
  • Paperback
  • Sideantal:
  • 186
  • Udgivet:
  • 9. oktober 2024
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 367 g.
  • BLACK NOVEMBER
Leveringstid: 2-4 uger
Forventet levering: 18. december 2024

Beskrivelse af Ethnic Hospitality Marketing

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

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