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From Chinese Brand Culture to Global Brands

- Insights from aesthetics, fashion and history

Bag om From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349446636
  • Indbinding:
  • Paperback
  • Sideantal:
  • 219
  • Udgivet:
  • 1. Januar 2013
  • Udgave:
  • 12013
  • Størrelse:
  • 140x216x0 mm.
  • Vægt:
  • 300 g.
Leveringstid: 2-3 uger
Forventet levering: 17. Juli 2024

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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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